The IDH team developed a new brand identity grounded in the organization’s mission and grassroots leadership. The deliverables included a new logo, color palette, typography, and brand guidelines that reflect cultural relevance, inclusivity, and flexibility across both print and digital platforms.
The team also offered strategic guidance on outreach, including suggested content categories and example social media posts to help UVEAR share its impact, events, and community stories more consistently. With this new foundation in place, UVEAR is better equipped to expand its reach, increase engagement, and continue its vital work as a trusted advocate for BIPOC health and equity across the Upper Valley.
