Tidepools Aquatics

Tidepools Aquatics is a nonprofit organization dedicated to promoting water safety, health, and community connection through accessible, year-round swim programming. From swim lessons that reduce the risk of accidental drownings to aquatic therapy for older adults, Tidepools partners with schools, health organizations, and elder care agencies to support wellness across all ages and abilities.

To support the organization’s mission and increase community visibility, our team developed a new logo and visual identity that reflect Tidepools’ values of safety, inclusivity, and lifelong health. The design system is approachable and adaptable, intended for use across a wide range of communications from outreach flyers to digital posts.